Our Story
Built for the person doing the work.
MyObra started in a small family business in New York City. My father spent years running his appliance repair business out of his car, bouncing between apps just to manage a single job. I built this for him.
Book a 30-minute demo
Where it started
The problem was never the work.
My father has spent nearly a decade in appliance repair. He built his business the way most independent contractors do: word of mouth, a good reputation, and a system that lived mostly in his head. Notes app for customers. iMessages for job history. A folder of paperwork sitting in his car.
I tried to help. We looked at the popular apps together. He opened one, looked around for a few minutes, and that was it. Too complicated. Too many screens. Too much setup just to log a job he'd already finished.
That moment stuck with me. So I built MyObra.
What we built
The whole job, in one place.
One app where your customers, jobs, and invoices all live together. Log a job on the spot, add your line items, and the invoice is ready before you leave the driveway. No learning curve. No office manager required.
And because a lot of the contractors I grew up around move between English and Spanish depending on who's in the room, MyObra does too.
Meet the founder
Fernando Reyes
Founder, MyObra
Master's student in computer science at Georgia Tech, where MyObra won funding through the Klaus Startup Challenge.
Connect on LinkedInReady to ditch the paperwork?
We're personally onboarding every new user. Book a demo and we'll get you started.